Track C - Communications & Marketing
1C: Maximizing Newsletter Impact. Whether you’re an entertainer or a do-gooder, it’s all about connecting with your audience. See how recognizing your organization’s star quality, polishing its image and cultivating its fan base builds not only fundraising opportunities but priceless long-term relationships. Artists write from the gut, and so should you. Take the pressure off with exercises like “Writing the Worst First Draft Ever.” Kathy Crabb, Deputy Director, California Association of Nonprofits, and Editor, CAN Alert; Simon Glickman and Julia Rubiner, entertainment and nonprofit copywriters, Editorial Emergency, LLC, and editors of the newsletter Editorializing.
2C: Turning Peril into Promise: Positioning Your Organization for New Investors. Bring your current marketing materials to this highly interactive 90-minute workshop to get tips on positioning your organization so you can be more enticing as an investment in the future. Participants will be led through an overview of IMPACT marketing – and why it is the key to successful current and future investment. Kay Sprinkel Grace, CFRE, Founder & Principal, Transforming Philanthropy, LLC.
3C: Blogging Basics for Nonprofits: Everything You Need to Know. Blogs are helping nonprofit organizations communicate with and retain their members. In this interactive session, blogging experts show you how and why your organization should start and manage a blog of its own. Blogging is the perfect tool to build a loyal member base and boost your organization's bottom line. Steve Lindhorst, Lead Instructor, eBay University; Mikal Belicove, Director of Community & Education, Doba; and Eric Gazin, President, Auction Cause.
4C: Online Storytelling: Creating Stories That Make People Want To Support Your Nonprofit. We'll examine how to identify success stories, how to write an effective success story, what types of multimedia to include, useful (and typically free) tools to help you build great stories, and how to drive people from reading your stories toward taking action to support you! Allan Pressel, Founder & CEO, CharityFinders.
